CDMCGroup

KOC Seeding · Xiaohongshu

ABC Pathways School

All Case Studies

Education

ABC Pathways School

ABC Pathways International School

Photo and full campaign introduction coming soon.

KOC
Education seeding campaign
ServiceKOC Seeding
PlatformXiaohongshu
Our Approach

Four Steps to 2.16M

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01
Step 01 · Start

Identified parent KOCs with school-age children and education-focused audiences

Identified parent KOCs with school-age children and education-focused audiences

02
Step 02 · Create

Produced campus visit and school-life content in authentic parent-voice format

Produced campus visit and school-life content in authentic parent-voice format

03
Step 03 · Amplify

Targeted Hong Kong-based mainland Chinese families actively seeking schools

Targeted Hong Kong-based mainland Chinese families actively seeking schools

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