CDMCGroup

ORM CONTENT

ABC Pathways School

All Case Studies

Education

ABC Pathways School

CDMC developed an Education ORM Content framework for ABC Pathways School, structuring four campaign waves around the real decision journeys of parents. A targeted matrix of parent and Hong Kong newcomer creators translated campus visits, classroom experience, English bridging, and summer-course needs into credible, discoverable education content assets.

67,491
Campaign content reads
2,601
Total interactions
47
Published content pieces
ServiceEducation ORM Content Strategy
TypeParent & Newcomer KOC Matrix

KOC CASES

KOC Cases

01

Mandy的精英育儿圈

KOC NOTE

English becomes easier when learning no longer stops at home

English becomes easier when learning no longer stops at home

108
Likes
145
Saves
270
Comments

02

梵大大

KOC NOTE

Bringing a child to Hong Kong starts with finding an English bridging course

Bringing a child to Hong Kong starts with finding an English bridging course

90
Likes
33
Saves
15
Comments

03

獨寵福祿娃的港漂土豆媽

KOC NOTE

What is it like to attend kindergarten in a harbour-view classroom?

What is it like to attend kindergarten in a harbour-view classroom?

70
Likes
24
Saves
17
Comments

04

番茄酱君呀～

KOC NOTE

A standout summer English programme for Hong Kong families

A standout summer English programme for Hong Kong families

162
Likes
142
Saves
59
Comments
Our Approach

Four Steps to 67,491Reads

Hover any card to expand

01
Step 01 · Start

Trial-class experience: Parent creators documented real English lessons

teaching interaction, and children’s responses, turning an abstract course proposition into an observable learning experience.

02
Step 02 · Create

Campus and kindergarten visit: Family and newcomer creators presented the learning environment

harbour-view classrooms, facilities, and bilingual teaching through a parent decision-making lens.

03
Step 03 · Amplify

Newcomer English bridging: Hong Kong newcomer guide creators addressed language adaptation

school transition, and parents’ practical concerns with experience-led course introductions.

04
Step 04 · Saturate

Summer-course warm-up: Parent creators connected holiday planning with English development and school transition

building timely consideration before the enrolment period.

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