Aesthetics & Medical Beauty
Aesthetic clinics and medical beauty brands operate in the most reputation-sensitive vertical in our portfolio. We combine compliance-safe KOC content with proactive ORM to protect what you've built — and attract the high-value clients your treatments deserve.
Why Reputation is Everything
Patients do not book procedures from ads. They book from trust — and trust is built peer-to-peer on Xiaohongshu.
A prospective patient considering laser treatment, filler, or a surgical procedure will spend weeks researching on XHS before making contact. They read treatment diaries, real recovery accounts, and clinic comparisons from people they perceive as genuine. A clinic that has a rich, authentic KOC presence on XHS wins these patients before the competitor's ad even loads.
Equally, a single negative review on XHS — if not managed — can suppress new patient acquisition for months. Our ORM monitoring catches these within hours, and our response protocol is calibrated specifically for the sensitivity of medical and aesthetic services.
Industry Sensitivities We Manage
Regulatory Compliance
Medical and aesthetic content in Hong Kong is regulated by the Medical Council, DHCE, and advertising codes. Our KOC briefs are structured to share genuine personal experience — not claims — keeping every piece of content compliant.
Patient Privacy
Before-and-after content, procedure descriptions, and treatment reviews require careful handling. We manage KOC content to share authentic perspective without breaching patient confidentiality or creating medico-legal exposure.
Negative Review Management
A single negative review of a medical procedure carries outsized emotional and commercial weight. Our ORM monitoring flags negative content immediately, and our suppression protocol activates within hours.
High-Value Client Acquisition
Aesthetics and medical beauty clients spend significantly more per visit than other consumer categories. A single converted client from a well-placed KOC post can generate HKD 30,000+ in lifetime value.
Four Content Strategies for Aesthetic Brands
Every engagement combines at least two of these approaches — calibrated to your specific clinic needs, client profile, and risk tolerance.
種草 · Desire Seeding
Xiaohongshu · Instagram
KOC posts that authentically share treatment journeys, product results, and clinic experiences — inspiring consideration without overpromising.
口碑 · Reputation Building
LIHKG · XHS Comments
Sustained positive mentions across forums and comment sections that create a trust halo around your clinic or brand — visible to every prospective patient who searches.
SERM · Search Reputation
Xiaohongshu SEO
Proactive seeding to ensure the top XHS search results for your clinic name, treatment type, and key competitors are populated with accurate, positive content.
ORM · Crisis Suppression
All Platforms
When a negative review or complaint surfaces, rapid KOC counter-narrative deployment dilutes its visibility and restores balanced perspective in the search results.
Healthcare Client — CDMC
Chinese University of Hong Kong Hospital
CUHK Medical Centre engaged CDMC to build authentic XHS presence targeting mainland Chinese residents in Hong Kong seeking trusted medical providers. Our approach prioritised genuine patient voice content within strict medical communication guidelines.
We selected KOCs with health and wellness audiences, developed sensitivity-compliant content formats, and delivered a seeding campaign that generated qualified patient enquiries from the mainland Chinese community.
View Case StudyRecommended Plan
Plan C Dominance
HKD 42,800 / month
Recommended for premium clinics, hospitals, and medical beauty brands with complex reputation requirements
Plan B Growth
HKD 22,800 / month
For aesthetic clinics building initial XHS presence and KOC trust layer