CDMCGroup

Social Listening & ORM

香港中文大學醫院

All Case Studies

Healthcare & Medical

香港中文大學醫院

CUHK Medical Centre

We helped CUHK Medical Centre transform real experiences around HPV vaccination, health screening, and private healthcare decisions into a trusted, searchable content asset, combining Social Listening insights, a healthcare KOC matrix, and ORM Content planning to strengthen patient confidence.

46,558
Social content reads
2,251
Total interactions
42
Creators activated
ServiceSocial Listening & ORM
TypeHealthcare trust content asset building

KOC CONTENT MATRIX

Selected KOC Case Highlights

01

娜娜NN

KOC NOTE

愛人先愛己｜重視身體健康比什麼都重要

愛人先愛己｜重視身體健康比什麼都重要

137
Likes
2
Saves
10
Comments

02

藍家的小姐妹

KOC NOTE

通關後必須要給自己安排一次身體檢查

通關後必須要給自己安排一次身體檢查

74
Likes
11
Saves
45
Comments

03

Jane安然

KOC NOTE

港中女生福音｜HK不用排隊的 HPV 真香

港中女生福音｜HK不用排隊的 HPV 真香

119
Likes
42
Saves
39
Comments

04

藝之森文化

KOC NOTE

來港中大醫院打 HPV，安全不用搶

來港中大醫院打 HPV，安全不用搶

70
Likes
47
Saves
27
Comments
Our Approach

Four Steps to 46,558Reads

Hover any card to expand

01
Step 01 · Start

Used Social Listening to map patient questions around HPV vaccination

health screening, hospital access, pricing, and service procedures

02
Step 02 · Create

Built an ORM content framework that translated clinical services

facilities, transport, and care journeys into clear searchable information

03
Step 03 · Amplify

Activated a trusted healthcare and lifestyle KOC matrix to turn real experiences into credible decision support rather than overt promotion

Activated a trusted healthcare and lifestyle KOC matrix to turn real experiences into credible decision support rather than overt promotion

04
Step 04 · Saturate

Tracked reads

saves, comments, engagement, and search signals to evaluate long-tail trust building and healthcare discovery

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