Social Listening & ORM

H Coffee

F&B & Cafe

H Coffee

We helped H Coffee in Wan Chai turn coffee, desserts, afternoon tea, study-friendly seating, and dinner moments into searchable F&B word-of-mouth assets. Through Social Listening, KOC content mapping, and ORM Content planning, the campaign connected real store experiences with high-intent discovery needs around hidden cafes, work-friendly spaces, and casual dining.

32,258

Social content reads

2,008

Total interactions

Published content pieces

ServiceSocial Listening & ORM

TypeF&B word-of-mouth asset building

XIAOHONGSHU CASES

Selected KOC Case Highlights

Iris出香港記

KOC NOTE

A chill Hong Kong cafe for coffee and study

Likes

Saves

Comments

上海小阿姨在香港

KOC NOTE

A hidden Wan Chai cafe for a relaxed afternoon

Likes

Saves

Comments

擺擺同學

KOC NOTE

A quiet Wan Chai cafe for studying and working

252

Likes

293

Saves

Comments

娜仔

KOC NOTE

Dinner and Taiwanese comfort food at H Coffee

Likes

Saves

Comments

Our Approach

Four Steps to 32,258

Hover any card to expand

Step 01 · Start

Used Social Listening to map high-intent demand around Wan Chai cafes

hidden chill spaces, study-friendly seating, afternoon tea, coffee, desserts, and casual dinner options

Step 02 · Create

Built an ORM Content framework that translated location

ambience, menu, price, opening hours, Wi-Fi, seating, and dining scenarios into searchable decision content

Step 03 · Amplify

Activated a KOC matrix across coffee

dessert, study, work, afternoon tea, and dinner scenes to make one cafe visible across multiple consumption moments

Step 04 · Saturate

Tracked reads

likes, saves, comments, and published content volume to evaluate how store-visit content accumulated into long-tail F&B word-of-mouth assets

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