KOC Seeding · 小紅書

H Coffee

F&B

H Coffee

H Coffee

Photo and full campaign introduction coming soon.

KOC

餐飲全漏斗活動

服務KOC Seeding

平台小紅書

我們的策略

四步引爆 2.16M

滑鼠移至卡片展開細節

01

第一步 · 起點

Ran store-visit (探店打卡) content with curated KOC storytellers

Ran store-visit (探店打卡) content with curated KOC storytellers

02

第二步 · 創作

Executed keyword-coverage (關鍵鋪蓋) to dominate search results for café discovery

Executed keyword-coverage (關鍵鋪蓋) to dominate search results for café discovery

03

第三步 · 放大

Built grassroots matrix (素人矩陣) of micro-KOCs for authentic reach

Built grassroots matrix (素人矩陣) of micro-KOCs for authentic reach

04

最後一步 · 飽和

Amplified via trending-topic hijacking (熱點借勢) for viral multiplier effect

Amplified via trending-topic hijacking (熱點借勢) for viral multiplier effect

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