KOC Seeding · Xiaohongshu

OneDegree

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Insurance & FinTech

OneDegree

OneDegree (InsurTech)

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ServiceKOC Seeding
PlatformXiaohongshu
Duration10 days
Our Approach

Four Steps to 2.16M

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01
Step 01 · Start

Identified KOC voices with credibility in personal finance and lifestyle topics

Identified KOC voices with credibility in personal finance and lifestyle topics

02
Step 02 · Create

Developed authentic insurance education content in native Xiaohongshu format

Developed authentic insurance education content in native Xiaohongshu format

03
Step 03 · Amplify

Managed the full workflow: briefing

draft review, scheduling, and reporting

04
Step 04 · Saturate

Targeted new Hong Kong arrivals actively researching insurance options

Targeted new Hong Kong arrivals actively researching insurance options