CDMCGroup

KOC Seeding · Xiaohongshu

小街道大聯盟

All Case Studies

Community & Retail

小街道大聯盟

Little Street Alliance

Photo and full campaign introduction coming soon.

11,831
Reads generated
1,467
Interactions
ServiceKOC Seeding
PlatformXiaohongshu
Our Approach

Four Steps to 2.16M

Hover any card to expand

01
Step 01 · Start

Recruited neighbourhood-focused KOCs aligned with community discovery content

Recruited neighbourhood-focused KOCs aligned with community discovery content

02
Step 02 · Create

Scripted store-visit and street-exploration narratives for each participant

Scripted store-visit and street-exploration narratives for each participant

03
Step 03 · Amplify

Published content to coincide with campaign event dates for amplified relevance

Published content to coincide with campaign event dates for amplified relevance

04
Step 04 · Saturate

Collected and reported engagement data for each piece of KOC content

Collected and reported engagement data for each piece of KOC content

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