Social Listening & ORM

小街道大聯盟

All Case Studies

Community & Retail

小街道大聯盟

Little Street Alliance

For Little Street Alliance, jointly organised by CLP Power, the Urban Renewal Authority, and the Hong Kong Small and Medium Enterprises Association, we developed a Social Listening and ORM content programme that connected Kowloon City street merchants with local culture, distinctive products, services, and neighbourhood discovery.

500K+
Social content reach
1,768
Total interactions
39
Creators activated
ServiceSocial Listening & ORM
TypeLocal commerce and cultural content asset building

KOC CONTENT MATRIX

Selected KOC Case Highlights

01

莽莽在香港

KOC NOTE

以街區探索視角發掘社區特色商戶

以街區探索視角發掘社區特色商戶

136
Likes
22
Saves
10
Comments

02

香港鍾女愛蜜梨

KOC NOTE

從本地生活體驗建立自然社區口碑

從本地生活體驗建立自然社區口碑

138
Likes
89
Saves
51
Comments

03

南芊垚🔥

KOC NOTE

以美食與文化路線串連街區消費場景

以美食與文化路線串連街區消費場景

416
Likes
49
Saves
11
Comments

04

Amanda🎈jiiing💗

KOC NOTE

把社區遊逛體驗轉化成可搜尋內容

把社區遊逛體驗轉化成可搜尋內容

107
Likes
58
Saves
5
Comments
Our Approach

Four Steps to 500K+Reach

Hover any card to expand

01
Step 01 · Start

Used Social Listening to identify audience interest in Kowloon City culture

local food, distinctive products, neighbourhood services, and district exploration

02
Step 02 · Create

Built an ORM content architecture that connected participating merchants

street stories, cultural landmarks, and promotional experiences into searchable community assets

03
Step 03 · Amplify

Activated a local-lifestyle KOC matrix to introduce Kowloon City merchants through authentic visits

product experiences, and neighbourhood narratives

04
Step 04 · Saturate

Tracked reach

interaction, creator performance, and content momentum to evaluate community attention, merchant visibility, and local economic impact