KOC Seeding · 小紅書

迪士尼 · 香港

Entertainment & Theme Parks

迪士尼 · 香港

Hong Kong Disneyland

Photo and full campaign introduction coming soon.

KOC

KOC投放活動

服務KOC Seeding

平台小紅書

我們的策略

四步引爆 2.16M

滑鼠移至卡片展開細節

01

第一步 · 起點

Deployed family and lifestyle KOCs to document the park experience authentically

Deployed family and lifestyle KOCs to document the park experience authentically

02

第二步 · 創作

Created content formats native to Xiaohongshu discovery behaviour

Created content formats native to Xiaohongshu discovery behaviour

03

第三步 · 放大

Targeted mainland Chinese visitors planning Hong Kong travel itineraries

Targeted mainland Chinese visitors planning Hong Kong travel itineraries

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