CDMCGroup

Social Listening & ORM

山友同行 · 東九龍

All Case Studies

Public Safety & Community Engagement

山友同行 · 東九龍

Hong Kong Police Force — Kowloon East Regional Missing Persons Unit

We supported the “Hiking Together” initiative organised by the Hong Kong Police Force’s Kowloon East Regional Missing Persons Unit, transforming messages around hiking in company, outdoor preparedness, and trail safety into searchable community content through Social Listening insights, a KOC experience matrix, and ORM Content planning.

189K
Social content reads
20,002
Total interactions
ServiceSocial Listening & ORM
TypeOutdoor safety content asset building

KOC CONTENT MATRIX

Selected KOC Case Highlights

01

毛线的港深日常

KOC NOTE

在上班和上進中...我選擇了上山頂!!

在上班和上進中...我選擇了上山頂!!

85
Likes
18
Saves
11
Comments

02

湾湾日记

KOC NOTE

HK 徒步1公里就能免費收穫香港絕美風光

HK 徒步1公里就能免費收穫香港絕美風光

65
Likes
6
Saves
1
Comments

03

布娜娜的时间小窝

KOC NOTE

與阿sir一起走城門水塘畔塘徑!

與阿sir一起走城門水塘畔塘徑!

142
Likes
7
Saves
2
Comments

04

玉玉我啊

KOC NOTE

戶外人集合 HK香港阿sir喊你來行山啦

戶外人集合 HK香港阿sir喊你來行山啦

72
Likes
7
Saves
9
Comments
Our Approach

Four Steps to 189KReads

Hover any card to expand

01
Step 01 · Start

Used Social Listening to identify public concerns and high-intent searches around hiking safety

route preparation, travelling in company, and emergency awareness

02
Step 02 · Create

Built an ORM content framework that translated public-safety messages into clear

approachable, and searchable outdoor guidance

03
Step 03 · Amplify

Activated an outdoor KOC matrix to document authentic participation experiences and introduce hiking-safety messages through trusted community voices

Activated an outdoor KOC matrix to document authentic participation experiences and introduce hiking-safety messages through trusted community voices

04
Step 04 · Saturate

Tracked reads

saves, comments, interaction signals, and content momentum to evaluate the sustained reach of the public-safety initiative

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