CDMCGroup

KOC Seeding · Xiaohongshu

山友同行 · 東九龍

All Case Studies

Tourism & Leisure

山友同行 · 東九龍

HK Hiking Community — Eastern Kowloon

Photo and full campaign introduction coming soon.

189K
Reads generated
20,002
Interactions
ServiceKOC Seeding
PlatformXiaohongshu
Our Approach

Four Steps to 2.16M

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01
Step 01 · Start

Selected KOCs with active hiking and outdoor lifestyle audiences

Selected KOCs with active hiking and outdoor lifestyle audiences

02
Step 02 · Create

Produced location-specific content scripts for Eastern Kowloon trail routes

Produced location-specific content scripts for Eastern Kowloon trail routes

03
Step 03 · Amplify

Designed high-engagement post formats combining photography and personal narrative

Designed high-engagement post formats combining photography and personal narrative

04
Step 04 · Saturate

Monitored and optimised post timing for peak weekend discovery traffic

Monitored and optimised post timing for peak weekend discovery traffic

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