Social Intelligence
& Analytics
Most brands are flying blind. Our AI monitors what your consumers, your critics, and your competitors are saying — across every platform that matters in Asia — and translates it into decisions.
What It Is
AI-powered intelligence that tells you what to do — not just what happened.
Social Intelligence is the “Find” half of our core framework. It runs continuously, surfacing threats before they become crises and opportunities before your competitors can capitalise on them. Standalone for enterprises that already have execution teams, or bundled into every ORM retainer plan.
Intelligence Capabilities
Multi-Platform Monitoring
Real-time listening across Xiaohongshu, Instagram, Threads, Facebook, major HK forums (LIHKG, HKGolden), Weibo, WeChat public accounts, and online news.
AI Sentiment Analysis
NLP-powered classification of every brand mention into positive, neutral, and negative with contextual nuance — not just keyword matching.
Share of Voice Tracking
We benchmark your brand's share of conversation against up to 5 named competitors — updated weekly. You see exactly how much of the conversation you own.
Content Gap Intelligence
Our AI identifies the questions consumers are actively asking that neither you nor your competitors have answered. These are your fastest growth opportunities.
Crisis Early Warning
Anomaly detection flags unusual spikes in negative sentiment before a story gains traction — giving you hours of lead time to respond.
Hashtag & Keyword Landscape
Comprehensive mapping of which hashtags and keywords are driving discovery in your category on XHS, IG, and Threads — updated monthly.
What You Receive
Monthly Deliverables
Monthly Intelligence Report
Executive-ready PDF with brand health score, sentiment trends, Share of Voice, top mentions, and strategic recommendations.
Competitor Playbook
A running analysis of what your closest competitors are posting, seeding, and saying — and what's working for them.
Content Opportunity Brief
Top 5 content topics your brand should own, based on live search and engagement data. Ready for your creative team.
Crisis Alert Dashboard
A live monitoring feed you can access anytime, with automated WhatsApp/email alerts when unusual activity is detected.
Platforms We Monitor
Unlike global social listening tools, we are built for the Asian digital landscape.
Chinese Social
小紅書 Xiaohongshu · 微博 Weibo · 微信 WeChat
Meta Ecosystem
Instagram · Threads · Facebook
HK Forums
LIHKG · HKGolden · Discuss.com.hk
Video
YouTube · 抖音 Douyin · 視頻號
Search & GEO
Google · Bing · ChatGPT · Perplexity
News & Media
TVB News · RTHK · HK01 · 明報 · 星島
Social Intelligence is included in all ORM retainer plans, or available as a standalone advisory engagement. Pricing on application.
Request an Intelligence Demo