KOC Seeding · 小紅書

小街道大聯盟

Community & Retail

小街道大聯盟

Little Street Alliance

Photo and full campaign introduction coming soon.

11,831

閱讀量

1,467

互動量

服務KOC Seeding

平台小紅書

我們的策略

四步引爆 2.16M

滑鼠移至卡片展開細節

01

第一步 · 起點

Recruited neighbourhood-focused KOCs aligned with community discovery content

Recruited neighbourhood-focused KOCs aligned with community discovery content

02

第二步 · 創作

Scripted store-visit and street-exploration narratives for each participant

Scripted store-visit and street-exploration narratives for each participant

03

第三步 · 放大

Published content to coincide with campaign event dates for amplified relevance

Published content to coincide with campaign event dates for amplified relevance

04

最後一步 · 飽和

Collected and reported engagement data for each piece of KOC content

Collected and reported engagement data for each piece of KOC content

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